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Product Specific Terms and Conditions

Zoopla Member Criteria/Guidelines

Zoopla Member Criteria/Guidelines

We are committed to providing our site users with access to high-quality content and introducing them to property professionals. As such we only accept advertising from businesses that meet a stringent set of advertising criteria that demonstrate they are operating as such. We review all agents upon joining and we regularly review our agents and their listings to ensure our criteria are met.

To be a Zoopla member you must:

Legal Requirements

Comply with all applicable laws, regulations and guidance including, but not limited to, the Estate Agents Act 1979,  The Consumer Protection from Unfair Trading Regulations 2008 and the Money Laundering Regulations 2007.

Be registered for redress with an Ombudsman: The TPOS or PRS (Law Society if attached to a solicitor agency in Scotland).

If you handle deposits you must be registered with a government authorised Tenancy Deposit Scheme, TDS, Tenancy Protection Service or MyDeposits. (England)

Business requirements

Trading names, logos and addresses for your Zoopla account should be consistent with the registration you hold with the trading bodies listed above, your Companies House registration and the logos and names displayed on your own website, at your branch (if relevant) and in any promotional material you use. We reserve the right to update the trading name on your Zoopla account should it not comply with this requirement. 

You must operate an established and professional business with a physical business address (no PO boxes/shared offices) and have a contactable landline telephone number answering the majority of calls.

You must conduct business in a professional and courteous manner in regards to other Zoopla members, users and staff.

You should only offer advertising on Zoopla as part of your marketing package direct to your vendors and landlords.

Operate as an estate agent or lettings agent

You must operate as an estate agent  or lettings agent, in accordance with legislation applicable to estate agencies. You must offer services such as professional photos, access to deposit schemes, floor plans, viewings, reference checks etc.

Our preference is that all members are part of a reputable industry body such as ARLA/NAEA.

Not provide a 'listing only' service or investment services 

Zoopla will not display any properties that are offered for free or simply listed with the agent without the above services. In addition, Zoopla will not display any advertisements for investment opportunities which relate to a property for example the opportunity to purchase overage rights. 

Property details

All listing details provided must be prepared by you or carefully checked by you before being uploaded to or any of our sites. Listing details must be clear, complete, accurate, not misleading and display all relevant information to the property to enable each consumer to make an informed decision about the listing. 

We do not allow landlords or vendors to add a listing direct to our site through any automated online system.

Properties should only be listed under the branch/hub that they are contracted to, and should not be duplicated across multiple branches/hubs.

All video content must be publicly accessible.

Handling enquiries

Intermediates between calls and emails: all leads and enquiries from any of our sites must be responded to in the first instance by the agent. Under no circumstances can the lead or enquiry be sent to the landlord or vendor directly.

We will not permit the use of automated systems if they allow interaction directly with the individual making the enquiry.  

Zoopla will only allow consumers to be directed to book online for a viewing if they have been vetted/registered by the agent in advance.

Act as intermediary between the parties during transaction

All members must be available to help negotiate the rent or sales price and /or contract terms of the property where required.

Zoopla does not accept advertising from:

  • Private vendors or landlords

  • Websites or services publishing advertisements or disseminating information on behalf of private vendors or landlords or companies offering a ‘listings only’ service

  • Any entity or person reselling services to other agents, ie Websites or services publishing advertisements or disseminating information on behalf of other estate agents, letting and/or managing agents (which includes agents who operate their business solely online), new homes developers or housing associations, who are not Zoopla members

  • Any business which has been shown to have been involved, whether directly or indirectly,  in illegal or unethical activity, fraudulent transactions or disingenuous business practices.

Feed and Upload Providers 

Members should specify the names of their feed and/or upload providers on the Order Form. Members may change their feed/upload providers by sending written instructions to Zoopla at [email protected]. Any changes to such providers can take approximately 2-3 working days and Zoopla accepts no liability for any disruption or delays caused by any such change. Zoopla reserves the right to charge a fee for making such changes. 

Agent Classifications:

Branch based agency model

  • Has a physical branch location where clients can visit you

  • Operates in a geographical area where 75% of your stock falls within your local territory. This is defined as 1 mile for City centre agents, 5 miles for urban agents and 25 miles for rural agents

Hybrid / Hub agents

  • Has a local ‘branch’ presence and will deal with property enquiries at the local hub level

  • Overall operations may be coordinated from a central location

  • Offers comparable services to a branch based agent

Virtual / online agents

  • No physical local branch and all listings are centrally dealt with 

  • Offers comparable services to a branch based agent, either within the fee or at an additional charge

  • Stock can be spread locally, regionally or nationally

  • Must have a website

Guidelines on what your website should include

  • A detailed section about your agency

  • Pricing and details of available packages, outlining what services are included in each one.

  • It must state if the property particulars are checked before they are uploaded to our portal.

  • An overview of how the viewing process works confirming whether the viewings are either arranged fully by the agent or handled in the first instance by a member of staff.

  • Details of other services provided ie EPCs, Floor plan.

Types of memberships:

Branch subscriptions:

Available to all branch based agents. Fees will depend on the number of listings and geography.

Allows you to list a set number of listings as defined in your contract within your local branch area.  Listings which exceed the agreed cap or that are outside of the branch area will  incur additional charges.

Block based subscriptions:

Available to our virtual agents 

These are based on a set number of listings within a ‘block’ ranging from 5 for low listing agents to blocks of 40 for larger virtual agents. The number of ‘blocks’ you are charged for monthly will depend on the number of listings listed within the month and these are automatically calculated and adjusted for you.

Bespoke hub subscriptions:

For agents that operate a hybrid model we offer a bespoke subscription designed to offer you the geographical coverage you need alongside local area presence.

These subscriptions depend on the total company listing volumes and the number of hub branches you wish to display, fees will change as listing volumes and hub branch numbers do.

Last updated: November 2021