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26th Mar 2009, the UK's fastest growing property website has added another string to its bow by introducing Google Street View to its website, now allowing users to not only view what every property in the country is worth but also what the property and the surrounding area looks like.

Further reinforcing its position as the UK's leading residential property market resource, now provides users with the most complete picture of homes and neighbourhoods in the UK by offering street level imagery alongside properties for sale/rent, current home values, sold prices and local information. This new feature supplements the bird's eye and aerial property views already available on, giving users the ultimate tool for their property market research., which provides free value estimates on all 27 million UK homes as well as over 15 million sold price records along with hundreds of thousands of properties for sale/rent across the UK, is now a step closer to delivering the ultimate resource for buyers, sellers, owners and agents to gain an insight into the market.

Alex Chesterman, CEO of, commented:

"Google Street View is a great feature for us to be able to add to our website and is going to be extremely useful to both aid house-hunters in their property search and for anyone monitoring house prices on our website. offers the most complete picture of the UK property market by showing what homes are worth today, what they have sold for in the past, whether they are for sale/rent, what the local area is like and now what individual properties and streets look like too."

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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

Notes to editors

For examples please see:

Street View available currently for:
London, Edinburgh, Leeds, Bradford, Cambridge, Cardiff, Belfast, Birmingham, Manchester, Liverpool, Oxford, Sheffield, Nottingham, Derby, Bristol, Coventry, Glasgow, Aberdeen, Swansea, York, Newcastle, Dundee, Southampton, Norwich, Scunthorpe.

About is a unique property website offering users information and tools to help them make better-informed property decisions. Our aim is to provide the most comprehensive source of residential property market information in the UK to help buyers, sellers, owners and estate agents alike and give them an advantage in the property market.

In 2007, following the success of bringing DVD rental to the web with, Zoopla founders Alex Chesterman and Simon Kain realised that the UK property market had yet to fully enjoy the benefits of the internet in terms of its ability to deliver transparency and efficiency. They set out with the mission to transform the property market for both professionals and consumers by:

  • offering users FREE access to instant value estimates, sold house prices and local information and trends
  • enhancing estate agents' marketing efficiency by providing exposure/leads on a pay-for-performance basis
  • helping users find local agents and other property professionals to assist them in the transaction process
  • letting buyers make offers on ANY UK home and owners test interest in their homes before choosing to sell
  • creating an environment where anyone can ask/answer questions and share their knowledge about homes

We have started by providing FREE value estimates, sold prices and local information as well as letting users add content by editing information and uploading photos. We are the UK's fastest growing property website and by far the largest and most active property community in the UK, with over a million user contributions to our website in 2008 alone. We have already launched some unique features, like TemptMe™ and AskMe™, which allow consumers to gain an insight into the market and discover information they won't find anywhere else. Our estate agent directory, FindAnAgent and our unique AskAnAgent feature allow users to contact local professionals directly for their expertise. Very soon we will begin accepting estate agent listing feeds and delivering buyer leads to agents on a no-risk, performance-based model, making the most cost-effective way for agents to gain exposure and develop their inventory pipeline.

Our value estimates are calculated using a proprietary algorithm (a secret formula) that we have developed by analysing millions of data points relating to property sales and home characteristics throughout the UK. The algorithm works by comparing relationships between home prices, economic trends and property characteristics in given geographic areas. Our estimates are constantly refined, using the most recent data available from public sources combined with our proprietary used-generated data and a variety of statistical methodologies, in order to provide the most current information on any home.

Zoopla Limited is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture ( and Octopus Ventures ( Awards

  • Winner: 'UK's Most Promising Internet Company 2008' (First Tuesday)
  • Winner: 'Best Property Website - Gold Award' (Web User Magazine)
  • Winner: 'Best Real Estate website 2008' (

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