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6th January 2010

Following its recent market consolidation, has emerged as the UK's second largest property portal, behind only Rightmove, according to the latest audience figures available from Nielsen. The Nielsen results for November reveal unique visitors to ahead of rivals FindaProperty and Primelocation and show a continued closing of the gap on Rightmove.

Having launched under two years ago and added property listings only last year, has rapidly emerged as one of the clear market leaders in the UK portal space which underwent quite a transformation during 2009. With a number of players either having been acquired or having fallen by the wayside, the space is now dominated by three major players - Rightmove, and Digital Property Group.

Alex Chesterman, Founder & CEO of said: "2009 was a year in which the portal landscape changed quite dramatically and it is certainly now much clearer to agents than it was twelve months ago where they need to have a presence in order to maximise their brand exposure and leads. We are delighted with our performance last year and look forward to continuing our mission of being the most efficient partner for our agent members in the year ahead."

Top 5 UK Property Websites in November 09

Brand/Website Unique Audience ('000s)
Rightmove 2,614 1,126
Primelocation 976
FindaProperty 948 732

Source: Nielsen

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Notes to editors

About is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools. was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.

Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).

Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture ( and Octopus Ventures (

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