Zoopla.co.uk demonstrates remarkable growth and traction in 2009
15th January 2010
- Property website gets to number two in market, just as it turns two years old -
Zoopla.co.uk, the leading UK property website, which launched just two years ago today, has revealed its record growth statistics for 2009. Unique visitors to Zoopla.co.uk averaged 1.1 million per month over the past year, an increase of 229% year on year.
Zoopla.co.uk, which provides a comprehensive market resource by combining property listings with value data, has fast become one of the leading destinations for users to both search for property and do their market research. Having launched its sale and rental listings in February last year, its audience has rapidly grown organically and through its acquisitions, which were integrated late in the year onto the single Zoopla.co.uk platform.
Consumer engagement levels on Zoopla.co.uk also reached new heights last year, with page views up an impressive 269% year on year to 154 million and property searches on Zoopla.co.uk being conducted at the rate of one every 0.46 seconds throughout 2009, according to internal data. And, with the latest Nielsen figures just out for December, Zoopla.co.uk has emerged as the second most-visited property website in the UK for the second month running, behind only Rightmove and ahead of rivals FindaProperty and Primelocation.
Alex Chesterman, CEO of Zoopla.co.uk said, "2009 was a great year for Zoopla.co.uk with our record organic growth combined with our acquisitions. We remain focussed on providing the UK's most useful property resource and it is clear that consumers are increasingly turning to Zoopla.co.uk to make sense of and gain a better understanding of the market. This coming year, we will continue to work towards our aim of making the market more effective for property consumers and professionals, by continuing to create a differentiated experience and launching new and exciting features that will benefit both."
Key milestones in 2009 for Zoopla.co.uk
- January - raised a further £3.75m bring total raised to £5.5m
- February - launched for sale and rental agent listings product
- July - acquired Thinkproperty.com from Guardian Media Group
- August - acquired PropertyFinder Group from News International
- October - named 'Best Property Portal 2009' (Daily Mail UK Property Awards)
- November - completed integration of acquisitions onto single platform
Most visited UK property websites (Dec 09, Nielsen NetRatings)
|Unique Visitors December ('000s)
- Ends -
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Notes to editors
Zoopla.co.uk is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.
Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).
Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture (atlasventure.com) and Octopus Ventures (octopusventures.com).