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22nd Feb 2010, the leading property website, has today been recognized as a winner of the 'Smarta 100', a list of the UK's most exciting and innovative businesses selected by a judging panel of leading entrepreneurs including Deborah Meaden and Bebo Founder, Michael Birch.

The Smarta 100 is the ultimate business accolade, recognizing the UK's smartest and most promising entrepreneurial businesses. The list is made up of companies that differentiate themselves from the market, have found clever ways to compete and are using their unique ideas to thrive in the current economic climate. is the UK's most comprehensive property website, empowering users to make better-informed property decisions. By combining property listings with market value data, local information and community tools helps consumers to make better-informed property decisions.

The winners have been identified as not only successful ventures but also those businesses and entrepreneurs able to demonstrate to the judges that they have what it takes to spot unique opportunities and make them a reality. was has a highly experienced and proven management team, led by founder Alex Chesterman who also co-founded Europe's leading DVD rental business,

Alex Chesterman, Founder and CEO of said: "We are delighted to have been recognized as a Smarta 100 winner and this is further reinforcement of our unique approach to the market and the hard work of our team. We have become the second most-visited property website in the UK, having launched only 2 years ago and we look forward to continuing to innovate and develop the services we offer our users as the UK's most useful property resource."

Deborah Meaden commented: "Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better. The Smarta 100 does both of these things and celebrates the best of British business at the same time. I was delighted to see ambitious people saving hard and raising finances to turn their ideas into flourishing businesses."

View the full list of winners

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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

Notes to editors

About is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools. was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.

Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).

Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture ( and Octopus Ventures (


The brain-child of entrepreneur Sháá Wasmund, is a free online business resource for small business owners. Supported by renowned entrepreneurs Theo Paphitis, Deborah Meaden and Michael Birch, provides advice and business tools as wells as a space where business owners can network and support each other. Smarta has more than 1,000 guides, case studies and video interviews in which leading UK entrepreneurs share their experience and knowledge. Visit to learn more.

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