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14th Apr 2010

According to the latest figures from Nielsen, which tracks internet traffic, was the second most-visited property website in the UK in March, behind only Rightmove. And the Nielsen stats confirm the recently released comScore figures, which show that grew at a far greater pace in March than its rivals.

Overall audience figures for UK property websites were up 10.4% in March compared to February, reflecting the positive signs in the market and an end to the worse than usual winter weather. However, unique user figures to reported by Nielsen show an impressive 28.8% month-on-month growth in March, placing its audience size firmly ahead of both Findaproperty and Primelocation.

Alex Chesterman, Founder & CEO of said: "The Nielsen figures are a good sign for the market in general with house-hunter interest growing significantly from February. Obviously we are delighted that more and more house-hunters every month are turning to to help them make the property related decisions."

Unique visitors to the UK's main property portals (Source: Nielsen)

  Mar .10
Feb '10
Rightmove 3,190 3,104 2.8 86 1,620 1,258 28.8 362
Findaproperty 1,502 1,487 1.0 15
Primelocation 1,232 1,077 14.4 155
Total property sector 8,335 7,547 10.4 788

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Notes to editors

About is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools. was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.

Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).

Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture ( and Octopus Ventures (

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