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3rd August 2010

Leading property website, announced today that it has acquired property technology company, Byteplay Ltd, for an undisclosed sum.

The Byteplay assets acquired include, and which will all now be re-directed to, along with a host of local 'propertygazette' websites, such as and which cover every main UK town from Penzance to Perth.

The deal stands to be a win for estate agents advertising their properties on, who will now gain more exposure and receive more leads via these local property sites as a result of the acquisition. now owns directly and powers an impressive range of local and national websites, offering estate agents unrivalled exposure across the internet. continues to mount a serious challenge to market leader Rightmove, having recently won the support and endorsement from the three largest estate agent groups in the country, Countrywide, Connells and LSL Property Services.

Alex Chesterman, Founder and CEO of said: "Byteplay has a number of interesting assets which will allow us to better serve our member agents and provide even more enquires and greater exposure."

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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

Notes to editors

About is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools. was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, has rapidly become the ultimate destination for property consumers to search for property and do their market research. Our unique features allow users to gain an insight into the market and discover information they won't find anywhere else. And, as a result, we have become one of the most valued sources of both applicant and vendor leads for UK estate agents.

Launched in 2008, we are the fastest growing property website in the UK, now attracting over 12 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Web User, Daily Mail Awards, Website of the Year).

Zoopla Limited is a privately held company with a highly experienced and proven management team, led by Founder and CEO, Alex Chesterman, and backed by well-respected angel investors and leading venture capital firms Atlas Venture ( and Octopus Ventures (

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