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Agents to benefit from significant investment in Alto

24th November 2021

  • Significant investment and 28 tech hires over the past year have created the next generation of functionality for Alto

  • As part of the transformation, customers will have access to new features while Alto’s internal technology has also been re-imagined

  • Roll out of new value adds has already started, including enhanced reporting and email templating systems, a new API and an AML integration

  • Alto has also launched a new hub for agents, Alto Agenda, which contains information on new features and updated functionality


Alto, the leading cloud-based software for agents and part of Zoopla, has revealed its next generation of functionality, cementing its position as a software of choice for agents.


The significant investment has not only improved Alto’s ability to innovate at speed, but also led to the continued development of several new and improved features for 



These include an enhanced reporting system, which will provide up to the minute data about business performance, as well as analysis on under-offer properties. There have also been significant improvements to the software’s email templating system, giving customers full creative control over the look and feel of emails, and enabling them to create templates for everyday email interactions and drive efficiencies. 


Alto has also integrated with SmartSearch, an industry leading AML check provider that can streamline the process for agents, enabling them to meet legal requirements, quickly and easily. Further integrations will be enabled by ongoing investment in Alto’s new API, which can be used by both customers and partners to further improve workflows. 


To find out more about Alto’s latest enhancements, agents can visit Alto’s new hub Alto Agenda, which contains information on new features and updated functionality:


Commenting on the news, Andy Marshall, Zoopla Chief Commercial Officer, said: 


“When we launched our Vision earlier this year, we outlined our goal of combining our unique market position and data-led intelligence to put agents firmly in control, as well as a significant investment to improve our offering. From a software perspective, we’ve reached a milestone in this journey with Alto now delivering more value than ever before to our customers. We’re looking forward to building on this strong foundation and delivering even more innovation before the end of the year.”


Alto was acquired by Zoopla in 2016. Zoopla and Alto are currently focused on expanding Alto's technology, talent, marketing and sales to enhance the service it can offer to estate and letting agents. The connected eco-system of products and software utilises Zoopla’s unique position, heritage and scale to deliver data-led intelligence with regular innovation and growth. 



- Ends -

For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

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It'll be the feeling of starting out on your own.

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And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

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We know what a home is really worth.

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