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As the Stamp Duty holiday* galvanizes the property market Zoopla reveals its most viewed homes in England and Wales’

21st July 2020

Zoopla, the UK’s most comprehensive property destination, has revealed its most viewed properties in England and Wales since the Chancellor announced a Stamp Duty holiday on properties priced up to £500,000 in last week’s Summer Statement. The announcement, which meant nearly nine in ten properties would be exempt from the tax, led to Zoopla enjoying a 29% increase in buyer demand in England on Wednesday alone.  


The strongest rise in demand was for homes between the £300,000 - £500,000 price bracket as home hunters look to quickly take advantage of the surprise tax break. Following the announcement, home movers will save between £5,000 and £15,000 purchasing a home in this price bracket. 


Within this price bracket, the property attracting the most views in England and Wales is a spacious five-bedroom period property in the coastal town Fleetwood, Lancashire. The home, set over three floors, has four double bedrooms, a garage and scenic views over the Marine Hall gardens, the Irish Sea and the Lake District hills beyond. At £430,000, this property could be an ideal location for a family looking to move closer to the coast.


For those looking for a period property, a charming three-bedroom cottage in Panmaen, Wales is in a tranquil countryside setting. Benefitting from vaulted ceilings, underfloor heating and a rear garden, the property is also conveniently located near beautiful beaches and breathtaking coastal walks. It could be the perfect holiday home, or a permanent base for a family looking to move to a more rural setting. 


Nine of the ten most-viewed properties were listed on Zoopla in the six days since the Chancellor’s Stamp Duty announcement, indicating that vendors have been motivated to bring their properties to market, and to make the most of ongoing strong buyer demand.  


Gráinne Gilmore, Head of Research at Zoopla, comments: 

“The Chancellor’s Stamp Duty announcement certainly boosted demand in some areas - demand levels were already elevated because of the post-lockdown bounceback. The increase in buyer interest has been particularly evident in price brackets where homemovers and first-time buyers can benefit from some of the largest savings owing to this eight month property tax holiday. As can be seen from the most-viewed properties in this list, vendors putting their homes forward for sale are in a good position to take advantage of the current market conditions.” 

Most viewed properties in England and Wales since the stamp duty announcement

  1. 5 bed property for sale

A fantastic period family home, full of character and original features throughout. Set over three floors, the home offers spacious and flexible living accommodation. 

Fleetwood, Lancashire: £430,000


2) 3 bed detached house for sale

A much improved and extended three bedroom detached property situated in this popular residential location within easy access of local amenities and many original style features. 

Willenhall, West Midlands: £340,000


3) 3 bed property for sale

This three bedroom house is ideal for first time buyers who are looking for a project. The property has many features that would appeal, such as a generous rear garden and fantastic living space. 

Hounslow, London: £300,000


4) 4 bed detached house for sale

A four bedroom detached family home located in a popular and convenient cul-de-sac location in the

sought-after village of Penllergaer, close to all local amenities the village has to offer. 

Swansea, Wales: £300,000


5) 3 bed end terrace house for sale

This three bedroom, end of terrace home is offered to the market with no upper chain and is in need of a cosmetic update to unlock its full potential, offering a wonderful opportunity to add value and personalise to your own taste.

Harrow: £450,000


6) 3 bed cottage for sale

A beautifully presented cottage in the heart of Gower enjoying a tranquil setting with a lovely countryside outlook. Boasting character and charm throughout, benefiting from vaulted ceilings, underfloor heating, two reception rooms, utility area and downstairs w/c along with a garage and substantial rear garden.

Penmaen, Wales: £375,000


7) 4 bed detached house for sale

This well presented traditional detached house comprises an entrance hallway, lounge, dining room, kitchen and shower room to the ground floor, and to the first floor there are four bedrooms and a family bathroom.

Ilkeston, Derbyshire: £339,950


8) 3 bed semi-detached bungalow for sale

This rarely available semi detached chalet style home offers flexible accommodation with a bedroom and bathroom downstairs and two / three bedrooms and shower room upstairs. A delightful private garden provides privacy and good outdoor space.

Epsom: £400,000


9) 4 bed detached house for sale

Immaculately presented 4/5 bedroom detached property located in a sought after location in Killay benefiting from a lovely outlook to rear, converted garage offering flexible accommodation, en-suite and walk in wardrobe in the master bedroom, newly fitted boiler, designer radiators and modern kitchen/diner.

Swansea, Wales: £300,000


10) 3 bed end terrace house for sale

A great size family home, situated in a quiet residential turning. This extended semi detached property features to the ground floor a spacious lounge, a second reception room, and a kitchen/breakfast area.

Dagenham, Essex: £375,000



*The Stamp Duty Holiday, announced by the Chancellor in the Summer Statement, is applicable to properties priced up to £500,000.


Notes to editors

- All properties included are active listings on Zoopla's site as of EOD 13th July.


- Ends -

For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

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But we know you're looking for more than that.

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It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

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What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

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