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Award-winning housing developer Story Homes chooses to partner with Zoopla

1st June 2021

  • New partnership means all of Story Homes’ sites will list with Zoopla

  • As Story Homes partner of choice, Zoopla will support the business with its marketing across the development life cycle

  • Partnership follows the recent unveiling of Zoopla’s bold new marketing proposition for housebuilders


Zoopla, the UK’s most comprehensive property destination, is pleased to announce award-winning housebuilder Story Homes has chosen to list all its developments on the portal. The news follows the recent unveiling of Zoopla’s bold new marketing proposition for housebuilders


As Story Homes’ partner of choice, Zoopla will support the company’s marketing across the development life cycle for schemes in Cumbria, the North East, North West and Scotland. 


By partnering with Zoopla, Story Homes will enjoy access to a powerful range of data-led tools including Consumer Link which helps housebuilders find consumers, utilising first data party profiling and a unique algorithm to monitor behaviours and pinpoint target audiences with higher intent. They will also have access to Sales Optimiser, which is designed specifically for those final plots remaining when developments need that plot level final push. 


In addition to the above, Zoopla’s Progression Portal will unlock full reporting on the leads the portal delivers for Story Home, making it easy for Story Homes to monitor which channels are performing best and track the source of a lead through to reservation.


Mark Cook, Non-Executive Director at Story Homes said: “We’re looking forward to working with Zoopla over the coming months and seeing the results that they can bring to Story Homes. It’s an exciting time for our business, we have firm growth plans in place and having a strong presence on property portals is a key factor in keeping our brand at the forefront of customers minds when they’re looking for a new home.”


Commenting on the partnership, Zoopla’s Director of New Homes Alex Rose said: “As an award-winning housing housebuilder with a rich 30 year heritage of delivering quality homes, we’re delighted to welcome Story Homes to Zoopla. We’re looking forward to working closely with the talented team there to support their ambitious plans, driving commercial success and value at every stage of the development life cycle.”

- Ends -

For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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