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base property specialists partner exclusively with Zoopla

20th March 2020

Award-winning London lettings specialist consolidates listings with single portal

base property specialists, the award-winning, Shoreditch based, lettings specialists, will partner exclusively with Zoopla, the UK’s most comprehensive property destination, from 1st May 2020.

One of the most respected agents in London, base property specialists is independent, and prides itself on delivering first rate customer service.

The news follows Co-Founder and Company Director Kristjan Byfield’s open letter to the industry yesterday. An impassioned piece, it calls on agents to choose portals, and suppliers as a whole, that best fit their business and value their custom.

Kristjan Byfield, Co-Founder and Company Director at base, explains: “Listing exclusively with Zoopla was a no-brainer for me. Detailed research has shown the ever-rising value of Zoopla to our business. Last year alone, Zoopla delivered more revenue than its nearest competitor for roughly half the cost.

“As business owners, the return on investment we receive from every supplier is always a key consideration.  The fact is, Zoopla delivers us great quality applicants who convert into fantastic tenants. Zoopla’s ascendency in the London rental market has been well documented and aligns well with our business ambitions. This is further enhanced by the stable of tech products on offer- many of which we use.

“I’ve been impressed with Zoopla’s commitment to customer success, its investment in product and tech, and the nature of the partnership it has forged with us. Long may that continue.”

Andy Marshall, Chief Commercial Officer, Zoopla, commented: “base needs little introduction. It is a genuine force of influence in the industry and we have much respect for Kristjan and An who lead the business.

“base is results orientated, and our commitment to driving growth in listings, valuation and applicant leads is designed to support its business objectives in both the short and long term. base will also benefit from our continued investment into new products, technology and people as we work to provide the best value for money for agents.

“We look forward to partnering with more agents on an exclusive basis in 2020 as we help them realise their ambitions.”

This news builds on Zoopla’s recent succession of business wins, which saw 345 branches sign up in January. Dacre, Son & Hartley, Kinleigh, Folkard & Hayward, Carter Jonas and Boydnes are amongst these recent joiners.



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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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