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Housing demand falls in wake of COVID virus

26th March 2020

  • Housing market had strongest start for four years in January and February 2020, while UK Cities House Price Index registered a small pick-up in annual growth at +1.6%

  • However, Covid-19 has led to a 40% drop in demand for housing in the past week [seven days to 22.03.20 compared to seven says to 15.03.20]

  • Completed housing transaction volumes are set for a swift decline of 60% over Q2 2020 [compared to Q2 2019], with a further fall in sales volumes expected into Q3 2020

  • Buyers continue to agree new purchases (sold subject to contract and 2-3 months from completion) - although new sales agreed were down 15% last week on previous seven days 

  • Impact on house prices will be slower to feed through and depend upon scale of direct economic impact and effectiveness of Government action


26th March 2020, London: Housing transactions are set to drop by as much as 60% over the next three months, as the market reacts to the impact of Covid-19, according to the latest UK Cities House Price Index by Zoopla - the UK’s most comprehensive property portal.


A year that started with potential

Prior to the outbreak of Covid-19, the UK housing market got off to its strongest start for four years. Average annual house price growth was at +1.6% across UK Cities* in February, up from 1.2% 12 months previously, as market momentum gathered pace in the wake of the General Election and house price growth increased. The market has since witnessed a dynamic shift, with consumer confidence and market activity hit hard in the wake of Covid-19’s impact from early March onwards.


A constantly changing picture

Covid-19’s impact on the UK property market is unprecedented. The social distancing strategy has created an immediate impediment to property viewings and valuations, which are integral to the process of buying and selling a home. 


Buyer demand over the seven days to 22 March was down 40% on the level recorded one week prior, as would-be home buyers paused on major decisions and took stock of the unfolding events in the UK and around the world. With a strong start to the year, levels of demand are now below where they were a year ago but the rougher restrictions announced this week will see demand fall further in the weeks ahead. 


Purchases already agreed and moving towards exchange of contract are continuing, but a rapidly growing proportion of sales are starting to fall-through, as buyers reassess the necessity of a large financial decision. Fall throughs last week were 60% higher than the previous week, but new sales agreed currently remain higher than fall-throughs by four to one.


Stock is continuing to be listed, albeit at a slowing rate. For those with homes for sale, there is no immediate rush to withdraw their home from the market, particularly for those whose agents can offer virtual viewings. That said, it’s anticipated that a proportion of vendors will withdraw their home for a period, or at least discuss different marketing options with their agent.


Market outlook for the next quarter

Interest from new buyers has fallen dramatically, but the market has not ground to a complete standstill. Sales continue to be agreed, albeit at a slower rate, down 15% on last week and 4% below levels recorded a year ago.


A fall in demand is expected to culminate in a reduction in sales agreed towards the end of the quarter and into the summer months, given the time lag between marketing a home to agreeing a sale and completing a transaction - a process that can take four to six months end to end. 


Zoopla Research modelling indicates a fall in transaction volumes of up to 60% over the second quarter of 2020, with low transaction volumes expected to continue into the third quarter. Individual spring months may see newly agreed sales down by up to 80% on last year given the shutdown of normal life and knock on impact for the market.


However, the scale of the downturn in transactions is dependent on the effectiveness of Government action to support jobs and the wider economy, and whether this curtails an increase in unemployment.


External shocks hit sales more than prices [initially]

History indicates that external shocks and global events impact levels of housing market activity before they impact prices. Impact on agreed sales prices tend to follow direct shocks to the UK economy. 


While it is too early to forecast the impact of Covid-19 on the UK economy, house prices are not expected to change materially in the next month or two, particularly as a proportion of sales agreed in the last two months will continue to completion. 


House price falls and double digit declines tend to result from times of economic stress, as rising unemployment, a lack of credit and higher borrowing costs increase the number of forced sellers who need to achieve a quick sale. Government and lender action to support businesses and homeowners with mortgage payments is set to limit the number of forced sellers over the coming months.


Commenting on the latest report, Richard Donnell, Director of Research and Insight at Zoopla, says: “Covid-19 presents a major new challenge - not just for the housing market but for the UK and global economies. Fifty years of history shows that external shocks have impacted the housing market to differing degrees, largely down to the scale of direct impact on the UK economy. 


“The initial impact of external shocks is to reduce consumer confidence and put a brake on housing demand and the number of people moving home, which we can see in our latest figures. Levels of property transactions are typically more volatile than changes in house prices. 


“We do not expect any immediate impact on prices. Beyond this, the outlook for house prices largely depends upon how the Government’s major package of support for business and households reduces the scale of the economic impact. Low mortgage rates mean forbearance will remain the preferred choice for lenders, but further Government support in these unique times cannot be ruled out.


“The timing of any rebound in housing market activity depends upon when new restrictions are lifted, and the extent to which households and businesses are able to return to a normal way of life. Browsing for homes online is set to continue and, while demand for property may rebound quickly, it will take several months for agents to rebuild new business pipelines.”



- Ends -

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