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iamsold records over £12m of stock on Zoopla, with agents set to reap even greater rewards from a new Zoopla Auctions Bonus

22nd February 2021

  • Modern Method of Auction [MMoA] sale listings gather momentum on Zoopla, exceeding £12m over the last seven months, approaching £80,000 in agent revenue

  • Zoopla is offering a new Auctions Bonus - 10% off portal fees to customers who sign up to iamsold via Zoopla and complete three sales via the MMoA in any given year 

  • “As auction stock levels rise, we are committed to ensuring that agents who use iamsold’s services through Zoopla share the benefits of our relationship,” says Andy Marshall, Chief Commercial Officer  


Seven months after establishing its industry-first partnership with iamsold, Zoopla has delivered almost £80,000 in agent fees through Modern Method of Auction [MMoA] sales. At the same time, in a clear signal that demand for MMoA sales is growing, the portal has recorded over £12m in auction stock via iamsold.


To mark the success of the partnership, Zoopla is offering an Auctions Bonus to agent partners, which comprises a 10% discount on portal fees. This applies to agent customers who sign up or have already signed up to the Modern Method of Auction service via Zoopla since the launch of the partnership, and complete three sales through iamsold in any given year. The portal fee discount also reflects the unwavering commitment from Zoopla to uphold equitable pricing and financial rewards for each and every customer regardless of size. 


Commenting on the success of MMoA sales via Zoopla, Awais Ahmad, CEO at AP Morgan, an award-winning agency in the West Midlands, said: 


“Vendors’ needs have changed since the first lockdown and the market is even more competitive when it comes to winning listings, so offering the MMoA helps us to stand out. Before partnering up we were already familiar with iamsold as market leaders in the provision of the MMoA. Their solution allows us to effectively run our own auction department, giving us all of the benefits without having to pay for the infrastructure, resourcing costs and set-up. The team has been very helpful in getting us up and running, and we’ve already sold 100% of our MMoA listings.”


Also in support of MMoA sales via Zoopla, Chris Goodfellow, Managing Director at Goodfellows (Estate Agents) Ltd, added: “As an innovative and forward-thinking young agency, we were keen to form an alliance with a similar minded auction provider. After something of a false start elsewhere, we were introduced to iamsold and have never looked back. 


“We have been particularly impressed by their systems, professionalism and efficiency that has helped us achieve the results that we, and our clients, strive for. Our Auction Specialist, Ray, is a star and is a tremendous representative of Goodfellows and iamsold. We look forward to a long and mutually beneficial and profitable partnership.”


Jamie Cooke, Managing Director at iamsold, said: “The project teams at Zoopla and iamsold have formed strong relationships, as we work towards our shared goal of driving consumer awareness around the benefits of the Modern Method of Auction. We’re already seeing success for our mutual clients and only anticipate this to grow further, as we implement our future strategy. A core component of the partnership is focused around our industry-first Best Practice Guide, helping to ensure consumers have a positive and consistent experience of the MMoA and there’s transparency throughout the process.” 


“We established our industry-first partnership with iamsold in July 2020, and it quickly delivered dividends to agents and consumers alike,” said Andy Marshall, Chief Commercial Officer, Zoopla.


“We’d like more of our customers to reap the benefits of Modern Method of Auction transactions and the opportunity to diversify their portfolio of sales, and we hope our 10% discount on portal fees will encourage more of our agent partners to embed the auction model. It’s a simple proposition with no strings attached: sell three properties with iamsold on Zoopla; get 10% off your Zoopla fees for the following year.”


The portal fee discount is designed to unlock access to auction functionality amongst Zoopla’s agent customers and prospects, who hadn’t previously considered using the Modern Method of Auction. Agents can find out more by visiting here.


“The benefits of selling at auction for agents are clear,” Andy Marshall continues. “Faster sales, higher completion rates, leading to an increased rate of return. It’s also a great way to offer choice to consumers, empowering them to select a sales method best suited to their circumstances, whether auction or Private Treaty. Modern Method of Auction sales have recorded an uptick over the past seven months, proving to be a very valuable resource for agents and homemovers alike.”




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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

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