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Leading housebuilder Persimmon agrees multi-year software contract with Zoopla

11th January 2023

  • Multi-year agreement means that Persimmon will use Zoopla’s software suite for housebuilders until at least 2025 to enhance customer experience and drive efficiencies

  • The contract follows the launch of ‘Zoopla for Housebuilders’ in July, a new software proposition for housebuilders that’s designed to combine the best of Yourkeys with everything housebuilders need to effectively run their sales in one place

  • Persimmon will benefit from Zoopla’s entire suite of software solutions which includes a purpose-built CRM for housebuilders, a Reservation Engine & Buyer Portal, an Anti Money Laundering solution and industry-first Sales Progression portal 


Zoopla is pleased to announce that Persimmon, one of the UK’s leading housebuilders has signed a multi-year software contract.


All of Persimmon’s housing stock will be processed through Zoopla’s software solutions, while conveyancers and mortgage brokers will also now have the ability to connect easily to Persimmon buyers via Zoopla’s Sales Progression portal - providing visibility for all parties on the transaction journey. 


Adopting the full suite of software, which includes Yourkeys will enable Persimmon to digitally onboard buyers, improve its sales and marketing effectiveness, and manage AML checks from a single platform. Data transparency across the business will also be enhanced - all of which combined will deliver a better Persimmon customer experience. 


Persimmon will also be easily able to comply with the New Homes Quality Board as Zoopla’s software will generate and store a digital record of the entire house-buying journey. To find out more about Zoopla’s new offering, housebuilders can visit Zoopla Advantage. 


Commenting on the news, Andy Marshall, Chief Commercial Officer at Zoopla comments: “Persimmon’s investment highlights their ambition to be the most forward thinking, tech-savvy and customer focussed housebuilder in the country. This new chapter in our partnership builds on our already long standing relationship and will not only deliver a best-in class customer experience for Persimmon customers - but will also drive efficiencies that will put them ahead of the curve for next year and beyond.”


Sonia Da Costa, Chief Customer Experience Officer at Persimmon comments: “I’m delighted to be entering this new chapter with Zoopla. Our vision is to be Britain’s leading home-builder with quality and customers at its heart. This investment in Zoopla’s leading technology for customers and colleagues shows our determination to make purchasing a new home with Persimmon as easy as possible.”   



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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

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