Snugg Homes sells out development in three months thanks to Zoopla’s industry-first Flex contract
9th February 2022
Zoopla’s Flex contract enables Snugg Homes to set a monthly budget, and then upweight their marketing spend towards the developments which need it the most
This ability to strategically direct spend where more footfall may be needed, has contributed to Snugg Homes selling out its Moorfield Park development in three months, as well as pushing sales in its Thorne Meadows development
Key benefits to Zoopla’s Flex contract include the ability to dial-up and down activity where needed, reallocate spend from one site to another and provide housebuilders with the best in market value
Snugg Homes, the shared ownership specialist and part of the Jigsaw Homes Group, has reaped the benefits of Zoopla’s industry-first Flex contract, selling out a development in less than three months.
The Flex contract delivers on Zoopla’s mission for New Homes, which launched last year with the aim of ensuring Zoopla is a flexible marketing partner for housebuilders across the development lifecycle. For Snugg Homes, this means they can use this flexible approach to match where they are in the development life cycle, benefit from discounts to other Zoopla products including Adreach, and pivot their marketing strategy to match market demand.
Snugg Homes has used Zoopla’s industry-first Flex contract to spend its monthly budget where suited, shifting spend to sites that needed an extra push and holding back spend on sites that didn’t. This flexibility supported housebuilders across the country as they dealt with unprecedented market conditions throughout the pandemic.
Laura Gaskell, Property Sales Manager at Snugg Homes said: "The Zoopla Flex contract enables us to tailor our marketing needs on a month by month basis. We can choose the most appropriate Zoopla products for our specific requirements and then allocate our budget across our developments accordingly. Having so much control over our Zoopla marketing options and being able to react quickly to changes in property sales status means that we are confident that we are getting value for money. And more importantly it works for us; we have seen an increase in both enquiries and sales for our properties on Zoopla."
Alex Rose, Director of New Homes at Zoopla said: “We often hear from our customers that no two developments are the same, which is why it was important to us that we provide a flexible offering that delivers maximum return on investment. We’re extremely pleased that customers including Snugg Homes have already seen the value from using their
partnership with Zoopla in this way and we look forward to working with them over the next year to achieve more great results in 2022.”
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