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The New Homes Group partners with Yourkeys to deliver a complete digital journey for housebuilders

17th September 2021

Yourkeys, the sales platform for housebuilders and estate agents and part of Zoopla, has announced the launch of a partnership with The New Homes Group [TNHG].


TNHG is the UK’s leading new homes specialist, arranging over 14,000 mortgage applications per annum worth over £3billion. TNHG works with the UK’s top 25 housebuilders alongside many regional independents to provide a complete range of mortgage solutions. TNHG incorporates individual mortgage brands including New Homes Mortgage Helpline, TORC24 and New Homes Mortgage Scotland all of whom are recognised as the UK’s leading mortgage specialists dedicated to the new homes industry.   


The partnership between Yourkeys and The New Homes Group provides housebuilders with real time visibility of the mortgage application progress, and sales progression for their buyers, directly into their own CRM. To benefit from the integration, a housebuilder simply adds their TNHG mortgage specialist to their Yourkeys broker panel and selects this broker when they add a new reservation. 


All relevant transaction documents required to process a mortgage application are then sent directly from the Yourkeys platform to the individual TNHG mortgage specialist.


As the application progresses, the key mortgage-related milestones will be shared automatically with all stakeholders. Updates are pulled into the housebuilders’ CRM system, while buyers can be updated via their own white labelled portal. This ensures full visibility of the sales progression process for both the housebuilder and their buyers.


This digital integration will enhance the whole homebuying process, simplifying the new homes purchase process and enabling instant decisions and response times which ultimately will lead to faster exchange of contracts. 


Commenting on the launch, Riccardo Iannucci-Dawson, Managing Director of Yourkeys, said: "Partnering with The New Homes Group is the next step in enhancing the experience we can provide for housebuilders and buyers. The New Homes Group has extensive knowledge and experience within the new homes industry, spanning over 30 years and very much recognised as leaders in their field. TNHG is a like-minded forward-thinking business who is embracing innovative technology to deliver a best in class customer experience. We’re looking forward to working closely together and further building on our partnership in the coming months and years.”

Terry Higgins, Group Managing Director of Mortgage Services for The New Homes Group comments “We are delighted to be partnering with Yourkeys and our extensive new homes experience will enable Yourkeys to offer its clients the optimum level of transparency and customer experience. Time is of the essence when a reservation is agreed, along with our automated mortgage qualification tool which provides a decision in principle within seconds, the Yourkeys platform will help to speed up reservation and exchange timescales.”  


The integration follows the recent launch of Yourkeys shared ownership product, which creates a digital, streamlined and transparent process for all stakeholders involved in shared ownership transactions. Yourkeys now processes over 1,000 new homes sales per month and works with over 50 of the UK’s top housebuilders.


Yourkeys was acquired by Zoopla in April 2021 and since the acquisition, Zoopla and Yourkeys have been working together focusing on providing an end-to-end experience for both buyers and sellers of new-build homes. 



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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

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