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Zoopla and Yourkeys launch ‘Plot Twists’ podcast to help housebuilders navigate industry issues

4th February 2022

Zoopla and Yourkeys, the sales platform for housebuilders and estate agents and part of Zoopla, has announced the launch of a new podcast series, titled ‘Plot Twists’, to explore the key industry issues faced by housebuilders. 


The series brings together new homes experts from Zoopla and Yourkeys, as well as leading figures in the housebuilding industry, to discuss a wide range of topics including the hidden opportunities for housebuilders, what buyers want in 2022 (based on exclusive consumer research), and how to step up customer satisfaction in three steps. Each episode will also feature exclusive insights from Zoopla’s Research & Insight team. 


The first episode of the podcast series - ‘Hidden Opportunities for Housebuilders’ - features James Holmear, Group Sales Director at Redrow, Alex Rose, Director of New Homes at Zoopla and Grainne Gilmore Head of Research at Zoopla, in which they will discuss Zoopla’s latest research the opportunities in an untapped market for housebuilders.


Other confirmed guests for the series include Riccardo Iannucci-Dawson, Managing Director of Yourkeys and Chris Jones, Managing Director at Space & Time, the growth marketing agency used by some of the UK’s largest housebuilders.


The first episode is already available here on Zoopla Advantage, alongside a free and exclusive key takeaway report with additional insights for housebuilders to share with their wider organisation.


Commenting on the launch of the series, Alex Rose, Director of New Homes at Zoopla said: “With housing demand up 49% compared to the recent new year average, housebuilders are in a strong position to capitalise on heightened demand over the coming year. We’ll be discussing the opportunities this brings, and much more, during our Plot Twists podcast series and we’re keen for others from the industry to join the conversation by using the hashtag #ZooplaPlotTwists on all main social channels.”


James Holmear, Group Sales Director at Redrow, who features in the first episode of the series said: “Zoopla’s new ‘Plot Twists’ podcast is a great way for housebuilders to discuss the key opportunities and challenges we face in 2022 and beyond. We are really excited to take part in the first episode, discussing the issues of the day with Grainne and Alex such as the end of Help to Buy, as well as what we are doing at Redrow to access the key demographic of downsizers”.

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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

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We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

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