Zoopla appoints award-winning Good Relations as its retained PR agency
17th March 2021
Zoopla, the UK’s most comprehensive property destination, has appointed Good Relations as its new retained PR agency after a competitive pitch process. The award-winning agency will support Zoopla’s three-strong in-house communications team across an expanded brief including consumer and corporate comms.
The Good Relations team, led by Executive Director Jodie Simpson, will be working closely with Zoopla’s Head of Communications, Tom Parker, and the company’s wider Marketing team as Zoopla looks to drive consumer awareness and preference under its brand positioning of “We know what a home is really worth”.
Commenting on the appointment, Tom Parker, Head of Communications at Zoopla said:
"We’re delighted to appoint Good Relations to support the Zoopla in-house team and are looking forward to the new skills, insight, energy and expertise they will bring. They’ve impressed us with their integrated approach to comms and we’ve no doubt they will complement our existing strong roster of agencies we use across our Marketing division.
We believe Zoopla has a once-in-a-generation opportunity to shake up the entire property sector. Driving increased awareness and preference is vital to us reaching our goals and we believe in Good Relations we have the perfect partner to do that.”
Jodie Simpson, Executive Director in the Good Relations Group comments:
"We’re so excited about our new relationship with Zoopla and incredibly proud to have them in our consumer portfolio. It’s a fast moving, forward thinking, innovative brand that chimes perfectly with our way of working and our agency ethos. We feel very at home in delivering integrated campaigns, and we’ve fused our best in class property, consumer, creative and broadcast experience to assemble a team that will deliver on our promise; to deliver multi-channel ideas, ingrained in clever creative that will drive traffic and get people talking about property”.
Good Relations will join Zoopla’s award-winning roster of agencies including creative lead agency Lucky Generals, media planning agency Essence and social media agency Byte. The agencies will work together to support Zoopla as it builds upon its brand positioning of ‘We know what a home is really worth’, and its recently announced vision to expand beyond a portal to an ecosystem.
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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