Zoopla drives return on investment for housebuilders and agents with latest In-Search ads innovation
3rd November 2021
Agent and housebuilder campaigns can now go live within 24hrs thanks to improvements to Zoopla’s latest innovation ‘In-Search’ ads
Over 150,000 clicks from high intent homeowners and 38m impressions have been delivered to consumers since launch.
In-Search ads deliver on the ambition set out in Zoopla’s Vision to guarantee regular innovation that drives growth
Housebuilder Vistry Mercia has generated high quality enquiries since using In-Search ads, while London estate agent Ian Green residential has also seen strong results
Zoopla has revealed the positive impact on agents and housebuilders using In-Search ads, with over 38m impressions delivered to consumers since launch. A new enhancement to the product also enables ads to go live in 24 hours, bringing the pillar of innovation within Zoopla’s Vision to life.
‘In-Search’ ads are hosted on Zoopla’s listings search page - its most visited page with over 120 million views per month. Ads are shown in line with listings, delivering a highly engaged audience for customers. To date, over 150,00 clicks from high intent homeowners have been delivered to agents and housebuilders.
In addition, multiple targeting options allows agents to reach customers in specific geographies. Housebuilders and agents can purchase In-Search ads based on impressions and easily build their desired share of voice as a result.
Recent enhancements to the product mean campaigns now go live within 24hrs of a customer submitting their assets. This self serve capability means customers simply need to fill in a form where they can submit their assets; the ad is then created for them in real-time, enabling them to review live, saving them design costs and time.
Flexibility is also at the core of ‘In-Search’ ads and it can be used by customers to promote their brand or services of their choice such as conveyancing or mortgage solutions to highly engaged homeowners and movers .
Andy Marshall, Zoopla’s Chief Commercial Officer, said: “We’re always striving to deliver commercial success for our agent and housebuilder partners and it’s great to see In-Search ads delivering such strong results for them. Our latest enhancement enables our customers to get their ads live quickly, driving efficiencies and ensuring they can focus on winning instructions.”
Freya Halsall, Marketing Assistant at Vistry Mercia said: "In-Search ads has been a great addition to our marketing strategy, it has driven high quality enquiries for developments including our dual branded development, Oteley Gardens, based in Shrewsbury. The product is easy to use and campaigns often go live within 24hrs. It's also been a smooth process collaborating with the Zoopla support team to ensure the ad matches the look and feel of both our brands."
Ian Green, Owner at Ian Green Residential said: "We're currently using In-Search ads to target two areas and I've been very impressed with the product so far. I can use my own branded messaging to target customers looking to buy or rent on the Zoopla website and offer them a valuation. I'm excited to continue to work closely with the Zoopla team to generate even better results in the future."
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
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