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Zoopla launches industry first Progression Portal for agents, providing them with a new revenue stream

25th July 2022

  • Agents spend 60% of their time on average progressing and chasing transactions - Zoopla’s new Progression Portal not only streamlines this process but also provides agents with the opportunity to generate revenue from it

  • Agents can earn up to £500 per transaction when they refer their buyers and viewers to Zoopla’s mortgage broker partner Mojo, or to the conveyancer network within the Portal

  • Built by the brains behind Yourkeys, the revolutionary sales progression platform has already been proven to reduce time-to-exchange for housebuilders by 37%

  • The Progression Portal delivers on the ambition set out in Zoopla’s Vision to deliver regular innovation and provide a connected ecosystem that engages agents and their customers across the property lifecycle


Zoopla has unveiled an industry first Progression Portal for agents, providing them with increased transparency when it comes to sales progression, as well as a new way to unlock revenue for their branch.


Not only does the Progression Portal provide real-time updates to agents for 15 key milestones during the sales transaction including mortgage offer issued and legal completion, but it also provides increased transparency and saves agents time by providing visibility of all their sales in the pipeline. 


The product is entirely tech enabled, and tracking of milestones takes place automatically through integrations into the back office systems of conveyancers. Agents can refer conveyancers at the point of instruction and provide accurate information upfront, improving the process and empowering agents to take control of the chain. 


Zoopla’s housebuilder customers have already been reaping the rewards of the New Homes version of the Portal which launched 15 months ago and has driven a reduction in cancellations of 24% and reduced the time to exchange by 37%.


The Progression Portal also allows agents to diversify their revenue. Zoopla has partnered with award winning Mojo Mortgages to offer referrals of up to £400 to agents who refer a buyer or viewer to the broker - which currently sources deals for 95% of all applicants. In addition to this, agents can also earn referral revenue of £100 by referring a buyer or viewer to the Progression Portal’s comprehensive network of conveyancers. 


Agents interested in joining the exclusive beta of Progresion Portal can find out more information and sign up here


Commenting on the launch, Andy Marshall, Chief Commercial Officer at Zoopla said:” With the lack of supply continuing to be an ongoing challenge for estate agents. This new innovation will support our customers by not only freeing up time for them to focus on new business - but also giving them the opportunity to generate more revenue for their business. The News Homes version of the portal has delivered brilliant results for our housebuilders and we’re looking forward to doing the same for our estate agent customers.”


Peter Ambrose, Managing Director of The Partnership comments: “We are delighted to support this initiative from Zoopla. Having worked with their housebuilder clients over the last 18 months, we’ve seen first-hand the benefits that are gained from sharing information.  From obtaining client details and documentation up-front through to sharing progression milestones automatically, we’ve seen transactions go through more quickly and everyone is kept informed with progress. We’re excited to see this technology extend into the resale sector – let no one be in any doubt, this is the future of property transactions and it’s here and working today.”


- Ends -

For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

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