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Zoopla launches Pay-On-Exchange, an industry first lead to exchange model for housebuilders

8th June 2022

  • The launch of Pay-On-Exchange solves issues faced by the majority of housebuilders when it comes to guaranteed results from marketing spend and lead attribution 

  • Housebuilders who sign up to Pay-On-Exchange will have access to Zoopla’s full range of multi-channel marketing products at zero cost and will only pay when a lead from Zoopla converts to exchange

  • They will also have access to a dedicated media planner to run and optimise campaigns on their behalf


Zoopla, the UK’s leading property destination, has unveiled a revolutionary new way to sell developments, at zero risk to housebuilders. Pay-On-Exchange not only provides access to Zoopla’s full range of multi-channel marketing products at zero cost - but also provides transparency on lead attribution. 


Housebuilders will also be supported by a dedicated media planner to run and optimise campaigns on their behalf and will pay nothing until their Zoopla leads convert to exchange. 


A wide range of housebuilders including several top 25 housebuilders have already reaped the benefits of Pay-On-Exchange with 4.7% of leads provided by Zoopla converting into reservation. 


Customers will also receive a monthly report to show development and channel performance, which will include details on leads, reservations, exchanges, attribution fees and plots sold. 


The launch of Pay-On-Exchange delivers the first of many innovations Zoopla is launching for housebuilders over the coming months - all designed to support housebuilders during the entire sales life cycle and improve operational efficiencies and plot sales. 


Commenting on the launch, Riccardo Dawson, Managing Director of New Homes at Zoopla comments: “With many housebuilders operating in a market that’s forward sold, we know it’s more important than ever to provide marketing solutions that genuinely drive guaranteed results for our customers. 


“This is exactly what Pay-On-Exchange delivers and we truly believe it's a no-brainer for housebuilders looking to generate maximum return on investment on their marketing spend.”

- Ends -

For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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Registered in England and Wales with Company No. 06074771
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