Zoopla launches Pay-On-Exchange, an industry first lead to exchange model for housebuilders
8th June 2022
The launch of Pay-On-Exchange solves issues faced by the majority of housebuilders when it comes to guaranteed results from marketing spend and lead attribution
Housebuilders who sign up to Pay-On-Exchange will have access to Zoopla’s full range of multi-channel marketing products at zero cost and will only pay when a lead from Zoopla converts to exchange
They will also have access to a dedicated media planner to run and optimise campaigns on their behalf
Zoopla, the UK’s leading property destination, has unveiled a revolutionary new way to sell developments, at zero risk to housebuilders. Pay-On-Exchange not only provides access to Zoopla’s full range of multi-channel marketing products at zero cost - but also provides transparency on lead attribution.
Housebuilders will also be supported by a dedicated media planner to run and optimise campaigns on their behalf and will pay nothing until their Zoopla leads convert to exchange.
A wide range of housebuilders including several top 25 housebuilders have already reaped the benefits of Pay-On-Exchange with 4.7% of leads provided by Zoopla converting into reservation.
Customers will also receive a monthly report to show development and channel performance, which will include details on leads, reservations, exchanges, attribution fees and plots sold.
The launch of Pay-On-Exchange delivers the first of many innovations Zoopla is launching for housebuilders over the coming months - all designed to support housebuilders during the entire sales life cycle and improve operational efficiencies and plot sales.
Commenting on the launch, Riccardo Dawson, Managing Director of New Homes at Zoopla comments: “With many housebuilders operating in a market that’s forward sold, we know it’s more important than ever to provide marketing solutions that genuinely drive guaranteed results for our customers.
“This is exactly what Pay-On-Exchange delivers and we truly believe it's a no-brainer for housebuilders looking to generate maximum return on investment on their marketing spend.”
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
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