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7th February 2011

According to the latest independent data for January from Experian Hitwise, is now the 2nd most popular property website in the UK, demonstrating remarkable growth for one of the newest market entrants and a business that has been around for only 3 years., which has now broken into the top 100 websites in the UK, was ranked 98th by Experian Hitwise in January for share of total web pages viewed by UK users, putting it well ahead of its longer-established rivals including Findaproperty (ranked 125th) and Primelocation (ranked 193rd).’s position as the #2 UK property website behind only Rightmove is confirmed by the most recent figures for December released by website monitoring firm UKOM Nielsen. According to UKOM Nielsen data, the unique audience figures in December were 1,034,000 for Zoopla compared to 852,000 for Findaproperty and 656,000 for Primelocation.

Over the past 12 months, has seen exceptional growth with leads sent to its member agents up an impressive 368% since last January, making it one of the most important sources of enquiries for UK agents and developers. In January alone, recorded numerous new daily traffic highs with almost 8 million visits during the month and 3 searches per second being conducted on its website.

Alex Chesterman, Founder & CEO of Zoopla said: "We are delighted to have made it into the top 100 UK websites by share of pages viewed in January. We continue to innovate and invest in making the UK's leading online destination for both property search and property research and are clearly having a major impact in the space for both consumers and our agent members."

Rank Site Unique Visitors December 2010
1 Rightmove 2,350,000
2 Zoopla 1,034,000
3 Findaproperty 852,000
4 Primelocation 656,000

Source: MediaTel/UKOM powered by Nielsen

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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 06074771
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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