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Zoopla ranked again as UK's second most visited property website

11th April 2012

The latest data from independent website monitoring firm, Nielsen, shows that the number of visitors to grew faster than any of the other leading UK property portals in March and again placed Zoopla as the second most-visited property website in the UK.

The figures reveal that Rightmove continued to lead the market with 3.62 million unique visitors (UVs) in March, up 4.4% year-on-year. Zoopla had the second-largest audience in March with 2.3 million UVs, up an impressive 26.7% from one year ago. FindaProperty came in third at 2.16 million UVs and Primelocation fourth with just over 900,000 UVs in March.

All of the leading UK property portals saw their user audiences grow in March compared to February, with showing by far the strongest month-on-month growth at 23% compared to the overall online property sector which showed growth of only 6% month-on-month.

Alex Chesterman, Founder & CEO of Zoopla said:“Our significant investment in marketing and the ongoing product enhancements we are making continue to pay off as our user audience continues to grow month on month. March was a good month for online property search activity with house hunters clearly taking advantage of the early summer to start their search. We saw both our traffic and leads grow at a very healthy rate in March, and faster than any of our rivals, which is of course great news for our members.”

Unique visitors to the UK's leading property portals: March 2012

Rank Portal Unique Visitors (March 2012) Change MoM (%)
1 Rightmove 3,620 13%
2 Zoopla 2,295 23%
3 Findaproperty 2,155 13%
4 Primelocation 904 3%

Source: UKOM powered by Nielsen, March 2012

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About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 06074771
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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