Zoopla sees record levels of traffic and enquiries in August
21st August 2012
In what may be a good early signal for the housing market, property portal Zoopla.co.uk is reporting all-time record levels of visits to its website along with record levels of enquiries to its members so far in August with the increase in activity gaining significant momentum post-Olympics.
Visits to Zoopla.co.uk over the first three weeks of August are up 45% on last year, with over 3.5 million visits last week alone. And the number of leads being sent by Zoopla.co.uk to agents and developers across the UK has set multiple new records over the past two weeks with almost 250,000 enquiries over the past seven days. Mobile activity has also increased significantly to new record levels with mobile traffic to Zoopla.co.uk up 200% year-on-year.
Following the recent merger, Zoopla is in the latter stages of its integration with Digital Property Group, which is expected to be completed by the end of September. The merged business, which will operate Zoopla.co.uk, PrimeLocation.com and FindaProperty.com, will boast impressive audience figures having recorded over 25 million visits in July and unrivalled enquiry levels having delivered almost 2 million leads in July.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said, "The traffic figures we are seeing and level of enquiries we are generating from each of our brands are very encouraging. With the upcoming integration of all of our websites onto a single technology platform and the launch of our biggest ever marketing campaign in the next few weeks, we are very excited about the value and exposure we are able to offer to our members.”
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Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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