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Zoopla unveils Leaders Romans Group as latest Innovation Partner

14th May 2021

  • Leaders Romans Group (LRG) and Zoopla enter into long-term partnership, curated to support LRG’s ambitious growth plans 

  • LRG is Zoopla’s latest Innovation Partner meaning its 175 branches will enjoy early access to the portal’s exciting technology pipeline

  • As part of the partnership, Michael Cook, National Lettings MD at LRG will chair Zoopla’s Lettings Advisory Board, a new initiative designed to bring Zoopla and agents even closer together


Building on their existing long-term relationship, Leaders Romans Group (LRG), one of the UK’s largest property services groups, has signed a three year portal partnership with Zoopla, the UK’s most comprehensive property destination. 


As part of the partnership LRG will become Zoopla’s latest Innovation Partner. This means its 175 branches will benefit from early access to Zoopla’s exciting pipeline of innovative new products and software. 


Zoopla has also revealed the formation of a Lettings Advisory Board, to be chaired by Michael Cook, National Lettings MD at LRG. The Board, will be comprised of specially invited agents from Zoopla’s customers, will play an important role working alongside the company as it drives towards its strategy to create a complementary ecosystem of products and services that drive ever-increasing revenue and performance for its agent and housebuilder partners. Aside from this, agents are also being encouraged to join Zoopla’s Product Research Panel to ensure their voices are heard and the right tools are being built to support customers.


Charlie Bryant, CEO of Zoopla said: “As one of the leading agents in the UK, we’re delighted to welcome Leaders Romans Group on board as an Innovation Partner. Like Zoopla, LRG has ambitious plans for 2021, underlined by its recent acquisitions and growth across the UK. 


“Putting agents at the core of our business is central to our strategy and with our expert Innovation Partners embarking on the journey with us, we can ensure that we’re building the right products and tools for our customers. 


“I’d also like to take this opportunity to thank Michael for agreeing to chair the Lettings Board. Michael has done a great job overseeing LRG’s continued growth in lettings through a tumultuous time for the property industry and we are grateful for his valued insight and expertise as we embark on this next chapter.”


Commenting on the partnership, Peter Kavanagh, CEO of LRG, said, “We are delighted to be working so closely with Zoopla and to have become its latest Innovation Partner. Property is a service industry and our customers will always have the biggest role to play in shaping the sector, but it’s clear that proptech is key to its transformation for the future. Innovation is extremely important and this partnership will help ensure that the right tools are being used to support customers. We’re also really pleased that Michael will be sharing his insight and experience in his role as Chairman of Zoopla’s new Lettings Advisory Board.”


Founded in 2007, Zoopla is a successful, multi-tiered property business offering services to renters, buyers, sellers and landlords. The company returned to private ownership in July 2018 after a purchase by a group led by global private equity firm Silver Lake. Since the purchase a new leadership team has been implementing a focused strategy investing substantially in talent, technology, marketing and sales to help Zoopla enhance the service it offers consumers and to meet its ambitious growth plans. 



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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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