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16th March 2011

- listed as #2 UK property site for second month running in January -

According to the latest data from independent website traffic monitoring firm Nielsen, was once again the second most-visited property website in the UK in January.

The Nielsen (Source: MediaTel/UKOM) figures place in the #2 position behind Rightmove but ahead of any of the TDPG websites. Zoopla attracted a unique audience of 1,923,000 users in January compared to 3,599,000 for Rightmove, 1,619,000 for Findaproperty and 1,048,000 for Primelocation.

Zoopla is also reporting a significant increase of over 25% in the number of advertisers (estate agents and developers) on its website during the last 12 months, having secured contracts in the last few months with key agents including Arun Estates, Kinleigh Folkard & Hayward and Badger Holdings (Townends / Regents) as well as leading developers including Barratt, Miller and Redrow.

Alex Chesterman, Founder & CEO of Zoopla said: “Zoopla has become an increasingly important source of exposure and enquiries for UK agents and developers over the past year and, as one of the most cost-effective platforms we are delighted to be in a position of helping our members make the most of their marketing budgets. The latest traffic figures clearly show that more and more consumers are turning to Zoopla first when searching for property in the UK.”

Rank Site Unique Visitors January 2011
1 Rightmove 3,599,000
2 Zoopla 1,923,000
3 Findaproperty 1,619,000
4 Primelocation 1,048,000

Source: MediaTel/UKOM powered by Nielsen

- Ends -

For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 06074771
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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