Zoopla.co.uk launches new national TV campaign
3rd May 2011
Following the success of its first TV advertising campaigns late last year and in January, Zoopla.co.uk have launched a new national campaign – its biggest to date – as it continues to grow its brand awareness and take market share from its rivals.
This latest TV advertising campaign from Zoopla will include a number of new adverts which build on the theme of the previous ads and highlight key features of the service. The seven-figure campaign is expected to further increase traffic to Zoopla.co.uk and deliver even greater leads and exposure for its member estate agents and developers.
The multi-channel TV campaign will include prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. Zoopla will also be advertising extensively on radio for the first time over the coming weeks as part of its strategy to increase awareness across multiple media channels.
Zoopla.co.uk has been catching up with its longer-established competitors fast, with both comScore and Nielsen recently ranking it as the second most-visited property website in the UK. The data also shows just how far and fast Zoopla has come, with comScore showing Zoopla.co.uk year-on-year audience growth of 54.5%, versus only 9.6% for Rightmove and negative growth of -3.9% and -2.5% respectively for each of Findaproperty and Primelocation.
Alex Chesterman, Founder & CEO of Zoopla said: “We are committed to investing to ensure that we are maximising the exposure and enquiries that we deliver to our members. Our previous TV campaigns have been very successful at increasing our brand awareness and we are very excited by our latest ads and embarking on our biggest campaign to date. We will continue to ensure that we remain the most effective online marketing partner for our members.”
View the latest ads here:
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For further information, please contact PR Team on [email protected] or +44 (0)20 3873 8770.
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 06074771
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