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4th May 2011

...with growth continuing to outpace rivals

The latest data for March from Nielsen, which monitors website traffic, once again confirms as the number 2 property website in the UK, for the third month in a row.

The independent figures from Nielsen show that attracted 1.81m unique users in March, behind Rightmove (3.46m) but ahead of both Findaproperty (1.57m) and Primelocation (1.03m). has now been ranked as the UK’s second most-visited property website consistently for each of the first three months of 2011, according to Nielsen. continues to outgrow its rivals, as the only UK property portal showing double digit audience growth both on a month-on-month and year-on-year basis. And continues to invest significantly in growing its brand and delivering exposure and enquiries to its members, this week having launched its biggest national TV campaign to date.

Alex Chesterman, Founder & CEO of Zoopla said: “These figures are good news for the industry overall, showing that the number of consumers searching for property is growing. The fact that more and more are turning to when doing so is even better news for us and we look forward to further growing our market share as we continue to focus on making the best place to find property and to market property.”

Unique visitors to the UK's leading property portals



Unique Users (Mar)

Change MoM (%)

Change YoY (%)




















Source: Nielsen (MediaTel/UKOM)

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About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

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